FREE Virtual Event
Called to Lead: Break Free from the Chaos
You built something real — real revenue, real clients, real impact. But somewhere in the building, the calling got buried. If you're a Christian business owner who's still leading but quietly suffocating, this event is the moment before everything changes. Because leaders who stay in survival mode don't make strategic decisions — they make desperate ones.
"Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go." — Joshua 1:9
May 14, 2026
10 am - 2 pm CDT
✓ 100% Virtual · ✓ Interactive & Intimate · ✓ Faith-Centered · ✓ Free to Attend
Does This Sound Like You?
Your phone rings at 9 PM and you answer it — because who else is going to?
Every morning starts with someone else's emergency. You had a plan for the day — and by 9 AM, the chaos has already taken over.
The gossip. The rumors. Two people who refuse to work together. Someone's having a temper outburst in the break room while someone else just no-showed for the third time this month. Lions and tigers and bears.
You've had an employee raise their voice at you — in YOUR business — and you had to swallow it and keep going because there's no one to cover their role.
Half your week is spent managing squabbles, attendance issues, and people who won't do the work they were hired to do. You didn't start a business to become a referee.
You haven't taken a real vacation in years. The last time you tried, you spent half of it on your laptop putting out fires.
Your team texts you for every little decision. If you step away for even a day, you're afraid the whole thing unravels.
You look at your bank account and wonder — how am I working this hard for this?
You lie awake replaying conversations, running numbers in your head, carrying the weight of everything — and you tell everyone "I'm fine" more than you mean it.
You can't remember the last time your work actually excited you. The thing that used to light you up? Now it just wears you out.
You're not broken. You're not behind. You're in the right room.
IN JUST ONE DAY
What You'll Discover
Clarify Your Leadership
Identity Clarify your leadership identity and core values so your team stops operating in confusion and starts following a leader who knows exactly what they stand for.
Lift the Financial Fog
You've been given a bunch of numbers. What do I look for? What does it all mean? Learn how to turn the "what" into a "why", the stories the numbers tell, what caused them, and how to fix them if they're broken.
Build a Self-Running Team
Build a Self-Running Team Build a team that can make decisions without everything routing through you, so you're no longer the bottleneck and your business runs even when you step away.
Set Boundaries That Protect What Matters
Establish clear boundaries that protect your family, your health, and your faith, so your business stops bleeding into everything and you reclaim the joy that brought you here.
Reconnect with Your God-Given Gifts
Reconnect with the gifts God gave you, the ones buried under the daily grind, so the spark that started it all becomes the fuel that carries you forward.
Define a Legacy Worth Following
Define a legacy rooted in purpose, not just profit, so you stop wondering what it's all for and start building something that outlasts you.
May 14, 2026
10 am CDT to 2 pm CDT
YOUR DAY AT A GLANCE
What You'll Do in This Event
1 CLARITY · Decisive Leadership
* Uncover your leadership identity and core values
* Lift the financial fog — learn to turn the numbers into a story you can act on
* Identify what's holding you back: fear, doubt, or confusion
2 CAPACITY · Business Independence
* Build systems so your business doesn't depend on you for everything
* Transform team drama into traction
* Establish boundaries that protect what matters most
3 CALLING · God-Given Gifts & Faith-Driven Legacy
* Reconnect with why you started — your God-given gifts
* Define a legacy that goes beyond the day-to-day grind
* Map your personal next steps with a clear action plan
Save the Date
10 am CDT to 2 pm CT Virtual via Zoom
Thursday, May 14, 2026
THIS ISN'T ANOTHER BUSINESS WEBINAR
What Makes This Event Different
Faith First, Not Faith as an Afterthought
This isn't hustle culture with a Bible verse slapped on top. Every framework, every conversation, every decision is rooted in the conviction that God designed you forthis work.
Real Expertise, Not Theory
Your hosts bring 25+ years each in executive People & Culture leadership and Fortune 500 Finance. Brian has built financial infrastructure from scratch for growing companies, and Diane has walked into the hardest rooms in corporate America. This is the caliber of development that used to be reserved for boardrooms.
One Challenge. Two Expert Lenses. In the Same Room.
When you bring a challenge into this room, you don't get one perspective. You get two — simultaneously. A People & Culture executive hears the human side: the team dynamics, the leadership gap, the boundary that was never set. A Finance executive hears the business side: the cost, the exposure, the decision that's been avoided. Most programs give you one or the other. Called to Lead gives you both. That intersection is where the real breakthroughs happen.
Interactive, Not Passive
This is NOT a webinar where you sit and watch. You'll be in breakout rooms, answering real questions, and walking away with actual clarity — not just notes.
Intimate, Not Mass-Market
Limited to a small group so every person gets seen, heard, and supported. We don't do 500-person events. We do rooms where transformation actually happens.
YOUR GUIDES FOR THE DAY
Meet Your Hosts
Diane Erdman
Visionary · Executive People & Culture Leader
With 25+ years as an executive People & Culture leader and behind-the-scenes executive coach, Diane has walked into the hardest rooms in corporate America — and helped leaders walk out transformed. She knows what it's like to struggle being unapologetically Christian in the business world, and she's proof that you don't have to choose between your faith and your success.
"I know I'm not alone — and neither are you."
Brian Gruidl
Facilitator · Finance & Business Leadership
Expert Brian brings 25+ years of financial leadership across companies like Target, Walt Disney World, Sun Country Airlines, and more. He's led Finance teams for organizations from $20M to $600M, helped take a company through an IPO, and built financial models from the ground up. He knows how to look at a business and see where the numbers tell a story the owner might be missing.
"Most owners get handed a bunch of numbers and think,
'What does this even mean?' I help them turn the 'what' into a 'why' — the stories the numbers tell, what caused them, and how to fix them."
After working together in Corporate America, Diane and Brian discovered a collaborative partnership rooted in their combined expertise in leadership, culture, and finance — exactly what small business owners needed. The same Fortune 500 caliber development, supporting your company, and grounded in faith.
What Happens After You Register
Registering for the event is step one. Step two is a quick 10-minute Leadership Fit Interview with our team.
This is not a sales call. You cannot buy anything during this interview.
It's simply our way of making sure the event content is relevant to where you are right now, that you're available on April 30, and that we keep this room focused and valuable for everyone in it.
Once we connect, you'll receive your private event confirmation and Zoom link.
Step 1 Register below → you'll receive an email with your interview scheduling link
Step 2 Book your 10-minute Leadership Fit Interview — it's a quick, warm conversation, not a screening
Step 3 Receive your private Zoom link and show up ready on May 14
Spots are limited — we keep this intimate on purpose. Don't wait.
AFTER ATTENDING OUR FREE EVENT
YOU'LL RECEIVE AN INVITATION TO
The Called to Lead Mastermind
A 3-month mastermind for Christian business owners who are ready to stop surviving their calling and start leading from it — with a small cohort of peers, two expert coaches, and a clear 90-day arc.
Intimate cohort of 10 — you are not a number. Every participant is seen, heard, and challenged by name.
1:1 touchpoints with both Diane and Brian — individual access to both coaches across the program, not just the group.
Access to a vetted professional network — guest experts and trusted partners across marketing, sales, technology, and leadership. Not a directory. A relationship.
1 CLARITY · Decisive Leadership
* Uncover your leadership identity and core values
* Lift the financial fog — learn to turn the numbers into a story you can act on
* Identify what's holding you back: fear, doubt, or confusion
2 CAPACITY · Business Independence
* Build systems so your business doesn't depend on you for everything
* Transform team drama into traction
* Establish boundaries that protect what matters most
3 CALLING · God-Given Gifts & Faith-Driven Legacy
* Reconnect with why you started — your God-given gifts
* Define a legacy that goes beyond the day-to-day grind
* Map your personal next steps with a clear action plan
Save the Date for our Free Event
10 am CDT to 2 pm CT Virtual via Zoom
Thursday, May 14, 2026
Your Calling Is Worth Fighting For
Stop letting chaos steal the joy from the work God called you to do. Join us for one powerful day that will change how you lead, how you see your business, and how you step into your legacy.
After registering, you'll receive a confirmation call invite to lock in your spot.
Still on the fence?
Here are some questions you might have
WHEN IS THE WORKSHOP?
Thursday, May 14, 2026 · 10:00 AM – 2:00 PM CDT · Virtual via Zoom. Register and you'll receive your Interview Fit Invite.
IS THIS VIRTUAL OR IN-PERSON?
This is a VIRTUAL training on Zoom.
WHO IS THIS MASTERMIND TRAINING FOR?
This is for Christian business owners who built something meaningful out of a sense of calling — but have become lost inside it. If you're exhausted, unclear, or disconnected from the purpose that started it all, you're in the right room.
WHAT MAKES THIS TRAINING UNIQUE?
We include breakout sessions so you can connect with others in our community. More importantly, this is implementation-based — you will leave with actual work done, not a checklist of things to do later.
WILL I NEED TO PAY TO ATTEND?
No. Your first Called to Lead experience is complimentary. Come as you are.
IS THERE GOING TO BE A PITCH?
You cannot buy anything during this training. It will be 100% value — built around your clarity, your capacity, and your calling.
HOW DO I KNOW THIS ISN’T JUST ANOTHER "WEBINAR"?
Because we'll actually do the work together. This is an implementation-based training with real exercises, and you'll receive feedback on what you create during the session. Bring something to write with.
WHY ARE YOU OFFERING THIS FOR FREE?
This is how we build trust amongst our fellow Christians business owners — by helping you achieve some short-term results. If the experience serves you, there's a chance you'll want to go deeper with us. Either way, you walk away better than you arrived.